“Where did the idea of basement heads come from?”
“I remember the first time I got invited to one of my friends’ house, it was the first ever time someone invited just me anywhere. I was so excited.
But, when I got to his house, I realized we were living two different lives. He had the newest toys and the best games, I swear he even had his own bow and arrow. I couldn’t even imagine having so much. A few weeks later, he asked if he could come to my place. I was frighted to have him over, and I didn’t know what he would think. I only knew of a few games with bottle caps, and because it was winter, we couldn’t really play any sports outside, plus I hate the cold.
I kept trying to get him interested in the few games I had planned, but I could tell he was bored. He yawned and kept saying “maybe I should go home.” I felt defeated, but after my mom heard he wanted to go home she told us to go to the basement and she would call his mother soon.
When we got downstairs, I began to transform the look of my basement. I set two chairs beside each other and began relating to my friend what I saw. I told him we were pilots, and that we were in the war. I told him that he controlled the guns and I flew the plane. I yelled out “they’re coming from the left or the right” and he would pretend to shoot them.
He began to dream. This was the first time I realized my dreams could take shape. With a little bit of imagination and belief, a dream can be a reality.
This is basement dreams, we are all basement heads.”
“Describe the team behind basement heads? How did you all come together?”
“To answer that question, I think I have to go right to the beginning. When we were getting started, it was like the world was asking for me to start a brand.
A few nights before Jarred and I really met, I was talking to my ex-girl and was saying I was frustrated I couldn’t put my art out with the brand I was working for. She told me to start my own, but I was scared to take that leap, and I didn’t quite know anything about business.
A few days later, Jarred came up to me to ask if he could ask me a few questions about how to start a brand. I remember telling him “I will talk to him later,” and just walked away.
Jarred always says he was like ‘what the f*#k,’ but a few days later, we hung out and we decided to jump. Brian and Trophy came next, I asked them if I could come over one night, I think I said I have an idea that will change their life. I can be dramatic, so I think they just laughed and told me when to come.
I told them I wanted to start a clothing line, and that it would be amazing to have them on the team. Brian was excited, but Trophy always thinks back to that first day and says he thought I was crazy.
Clothing is not a market that has a lot of success, so after a few conversations, Trophy said he must be crazy too.”
“What inspired you to start a fashion label?”
“When I was 13, I remember working my first ever job. My parents couldn’t afford to buy us clothes for the upcoming school year, so I worked a job to buy me and my sister some pieces from the mall. The job was stupid, it was just stocking paint cans then wrapping them to be shipped, but all I could think about was trying to help my parents out.
When we finally went shopping, it was the first time I started looking at clothes and how they can transform a person.
It was hard for me to figure out how I really wanted to look. I started to put so many combinations together, even now I think I didn’t know what I was doing, but I loved it. I remember telling my friend a little after that one day I will make my own clothes, and I will create films.
Since then it has always been in my mind and now we are making our dreams reality.”
“What’s happening next for you guys?”
“Well, we are just about to release our newest collection. This collection is different than any others, we are dedicating ourselves to making pieces that have this subtle beauty.
We are also playing with cuts and different types of pieces. Our collection will have at least three men’s pieces and 2 for the loyal women basement heads.
This year was the first time we made women’s clothes, and it is really exciting to learn and draw. Sometimes, I just sit at a coffee shop and watch what people wear, then I try and twist that.”
“Who has majorly influenced you guys as a brand?”
“Well, we are influenced by culture. I feel like its more than one person or a genre of music, it’s the whole movement of today and yesterday.
Like, one time, Jarred and I watched this documentary about Kurt Coban. After watching that documentary, we created our next piece inspired by punk culture — something we could see the kids of that era wearing, day after day.
So, to answer that question: it’s everything.”
“What advice would you have for others who want to get into the fashion industry?”
“I think the thing people don’t understand is it’s a hard business.
Every day you have to research and create. I think I would tell them to envision your perfect customer; what are they wearing, what is it they represent, how do they talk, walk, speak; and once you know that, how would you sell it to his or her friends?”
“Where do you see basement heads going within the next 5 years?”
“I think in the next 5 years we will be in either Vancouver or Toronto, and we won’t only be a household name in Canada, but also in the States.
We will be making garments that are intricately cut and designed by us. We will have our own studio, where we can work and be able to travel for inspiration.
The one aspect that will be amazing is to see our team grow, and for us to push further, and to sit with an artist also dedicated to this art form.”
“Where can people connect with you?”
“You can connect with us online at www.basementheads.com
or on our Instagram and Facebook, just type in our name!”